Pru Life UK and Prudence Foundation, in partnership with the Department of Education (DepEd) and Junior Achievement (JA) Philippines, has expanded the Cha-Ching programme across the National Capital Region (NCR) and fully integrated into the Bicol Region (Region V) DepEd curriculum, reaffirming their commitment to fostering financial literacy among Filipino youth.
Bicol Region (Region V) has become the first region in the Philippines to institutionalise and fully integrate Cha-Ching into the Department of Education’s school curriculum—marking a major milestone in the expansion of financial literacy education through Cha-Ching. The programme also continues to expand in NCR. To date, over 1.5 million children have been taught Cha-Ching in the Philippines and over 47,000 teachers have been trained and retrained.
On 25 June, at an event themed “Cha-Ching: Creating a Financially Literate Future Together”, over 100 attendees—including representatives from Pru Life UK, Prudence Foundation, programme partners, and the Insurance Commission of the Philippines—gathered at the Marquis Events Place in Bonifacio Global City to celebrate these milestones, strengthen partnerships, and spotlight the programme’s long-term vision.
Paul Mandal, Chief Legal and Sustainability Officer of Pru Life UK, highlighted the company’s strong commitment to financial education and its partnership with DepEd in driving sustainable impact and building a resilient future.
“When we teach children the value of money early on, we are empowering a generation to make smarter choices and build a financially secure future,” Mandal said.
Created by Prudence Foundation, the community investment arm of Prudential plc, Pru Life UK’s parent company, Cha-Ching is an award-winning global financial literacy programme that empowers the next generation with the financial knowledge and skills to make informed decisions that build financial wellbeing and a resilient future. In collaboration with JA Asia Pacific, a school curriculum programme was developed for children aged seven to 12 to instill money smart values, knowledge, and behaviour. Over 3 million children have been taught the curriculum across 16 markets in Asia and Africa with over 87,000 teachers trained so far.
At the event, a panel discussion covering best practices in financial education was held in support of ongoing efforts in advancing financial literacy in the Philippines. The panel included Dr. Gilbert T. Sadsad, Regional Director of DepEd-Region V; Dr. Miguel Mac Aposin, Assistant Regional Director, DepEd Region VI, and Mr. Jed Velarde, President of the JA Philippines Board of Trustees.
To conclude the event, Prudence Foundation also delivered a presentation on the future of the Cha-Ching programme and the importance of collaboration to address the global gap of financial literacy.
Through these partnerships, Cha-Ching continues to empower the next generation and inspire change that begins from the classrooms and extend to the homes and wider communities.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of almost 40,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* and Total Renewal Premium Income from Variable Life Insurance Products** as of FY 2024, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a 175-year legacy of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph.
The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines.Their Cebu District office is located Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
